John Haley with the DeLorean DMC-12 in the shop
Strategic Roadmap — Work In Progress

McFly Co.

Project Roadmap & Strategy

Building the Future, One Bolt at a Time

"I'm building my own DeLorean DMC-12 from the frame up — and you get to ride shotgun the whole way. Kia Stinger GT powerplant tuned for 450–600hp, Porsche 911 transaxle, then converting the whole thing into the world's most badass working time machine."

A Stealth Industries Partnership  ·  Confidential

01

The 5 Core Subprojects

Phase 01

The Base DMC-12 Build

Sourcing the donor car, frame-off rust treatment, suspension overhaul, and the heart transplant. The driving experience gets a full modernization while keeping the iconic stainless shell.

Phase 02

Time Machine Conversion

Fabricating the Flux Capacitor, wiring period-correct 80s logic boards, exterior prop mounting, sound design, and cinematic visual effects to match movie lore — frame-accurate.

Ongoing

Media & Broadcasting

Shop studio setup, lighting rigs, camera workflows. Managing the pipeline from Live Stream (Twitch / YT Live) to polished VOD episodes with consistent cadence and quality.

Ongoing

Merchandise & E-Commerce

Sourcing high-quality apparel, evaluating dropship vs. local printing logistics, and planning limited-edition "milestone" product drops tied to build events.

Infrastructure

Community & Platform Engineering

Building the digital hub at mcflyco.com, launching the Discord "Pit Crew", and developing the gamified Web App build tracker — subscriber engagement from day one.

⚡

The Unconventional Heart: Kia Stinger GT × Porsche 911 Transaxle

Swapping in a Kia Stinger GT Lambda II 3.3L Twin-Turbo V6 — tuned to the 450–600hp sweet spot — and mating it to a Porsche 911 transaxle is the build's secret weapon. This combination is genuinely rare and deeply searchable on YouTube. It brings in the gearheads, the tuning community, and the Porsche purists — audiences a standard LS swap simply wouldn't capture. The engineering challenge alone is a content series.

02

Content Strategy: The Three Lanes

🔩

The Tech

Stinger GT / Porsche Swap

Deep-dive mechanics and engineering problem-solving. Evergreen "searchable" content that brings in gearheads, automotive purists, and the tuning community long after it's published.

🎥

The Journey

The Vlog Arc

The human story. Retirement, overcoming disability, relocating to a new shop in Sacramento. Builds the emotional connection that transforms viewers into loyal "Co-Pilots."

⚡

The Lore

BTTF Pop Culture Hook

"Is that a Flux Capacitor?" Captures the wider nostalgic and cinematic audience — people who've never watched a car build video but can't scroll past a working DeLorean time machine.

Target Audience Segments

🔧
Fabrication Nerds
Complex swaps & custom tuning builds
🚗
BTTF / Nostalgia
DeLorean fans & 80s pop culture crowd
🛠️
DIY Makers
Shop build junkies, project car community
🌄
Dreamers
Retirement reinvention & passion project stories
03

Build & Content Roadmap

Phase 0 — Pre-Production

Current

Preparation before the move to Sacramento. Lock everything down before a frame goes on a stand.

  • Lock brand name & domain (mcflyco.com)
  • Secure all social handles (YT, IG, TikTok, Discord)
  • Film "Coming Soon" teaser trailer
  • Launch landing page — email capture, early audience
  • Define camera kit & data workflow
  • Acquire chassis / donor DMC-12
  • Draft Sponsor One-Pager media kit

Phase 1 — Shop Setup & DMC-12 Build

Year 1

Cadence: 1 main episode every 2–4 weeks + 2–5 Shorts/week. Monetization window opens here.

Content Arcs
  • "We Moved" — Sacramento shop tour
  • Hunting & buying the DeLorean
  • The tear-down (frame restoration)
  • Kia Stinger GT engine prep series
  • Porsche transaxle adaptation build
  • Interior modernization
  • Wiring & electronics overhaul
  • First Test Drive — milestone episode
Revenue Targets
  • Hit YouTube Partner thresholds
  • Affiliate links live (Amazon / Summit Racing)
  • "Sponsor a Bolt" Patreon tier launched
  • Email list newsletter cadence set
  • First parts sponsor secured (tool company)

Phase 2 — Time Machine Conversion

Year 2+

The build reaches its cinematic peak. Collaboration and PR opportunities accelerate.

  • Body kit & exterior prop fabrication
  • Flux Capacitor & time circuits build
  • Sound design & lighting effects
  • Collaboration episodes with prop builders
  • Formal sponsor pitch deck — major brands
  • Concept merch rollout (tees, tanks, mugs, 88 MPH mousepads)
  • Grand Reveal Event

Phase 3 — Expansion

Year 3+

McFly Co. becomes a brand beyond the build.

  • Paid convention appearances
  • "Ride in the Time Machine" fan experiences
  • Major channel collaborations
  • Companion app launch (AR model, blueprints, build tracker)
  • Next hero build — what's after a DeLorean?
04

Expanded Monetization Engine

Stage 1 0 – 12 Months

Foundation

  • YouTube AdSense on evergreen tech videos
  • Twitch / YouTube memberships & SuperChats
  • Affiliate links — Amazon, Summit Racing, tool companies
  • "Sponsor a Part" Patreon — fan name engraved on chassis element
  • Email newsletter with subscriber-first content
Stage 2 12 – 24 Months

Growth

  • Formal sponsor pitch deck — parts suppliers, ECU / tuning brands
  • In-kind hardware trades for dedicated install video features
  • Cash ad-reads for tool companies
  • Merch rollout — apparel, mugs, 88 MPH mousepads, limited drops
  • Digital products — PDF build plans, blueprints
Stage 3 24+ Months

Mature

  • Paid appearances — car shows, conventions, fan events
  • "Ride in the Time Machine" premium fan experiences
  • Major channel collabs — cross-audience growth
  • Companion app launch — AR, interactive timeline
  • Next build announcement — continued channel fuel

Revenue Streams — Relative Potential

Sponsorships
High
YouTube / AdSense
Med-High
Merch & Drops
Medium
Patreon / "Sponsor a Part"
Medium
Affiliates
Steady
05

Community Engine: "The Pit Crew"

Moving subscribers from passive viewers to active Co-Pilots.

🎮

Gamification

"Sponsor a Bolt" — Patreon tier where fans directly fund chassis elements and get their name physically engraved on the car. Turns the build into a shared creation.

🗳️

The Garage Council

Interactive community polls for real creative decisions — "Should we paint the calipers Red or Silver?" Fans feel ownership. The channel gives them a vote.

🏁

Digital Garage

A dedicated Discord server for fans to share their own project cars. Sacramento-local recruiting ground for the best fabrication nerds, mods, and future collaborators.

06

Founder & Owner

JH

John Haley

Founder & CEO Sole Owner

McFly Co. is John's project — his vision, his build, his channel. The sole entity and driving force behind the entire operation. On-camera host, lead builder, creative director, and the man behind the wrench. Every bolt turned, every decision made, every story told is John's.

Role
On-camera Host & Builder
Base of Ops
Roseville, CA (June 2026)
Ownership
100% — McFly Co.
—

Strategic Partners & Sponsors

These organizations support McFly Co. in specific capacities. They are not equity partners or co-owners — they are valued collaborators and sponsors aligned with the mission.

SI

Stealth Industries

Strategic Tech Partner

Branding, web, software, apps, marketing, and problem solving. The engine room behind the digital operation — from landing page to companion app.

MHM
RC

MHM Rider Club

Community Partner

Anything we ask, our rider fam will provide. Unwavering support from the family — authentic community reach and boots-on-the-ground presence from day one.

PM
5K

PM5K Records

Music & Audio Partner

Bombass beats, riffs, melodies, and festival anthems. The custom soundtrack blasting through the shop speakers and scoring every episode.

TBD

Parts / Tuning Sponsor

Open Slot

Primary hardware sponsor — engines, coilovers, ECUs, custom wiring harnesses. In-kind trade for dedicated "How-To Install" video features plus cash ad-reads.

07

Tech Stack Roadmap

Stage A — Launch

Capture & Convert

Landing page, email capture form, build blog/devlog. Simple and fast — deployed before the move.

Stage B — Full Site

The Digital Hub

mcflyco.com: episode index with filtered search, photo gallery, merch shop (Shopify integration), Pit Crew Discord embed.

Stage C — App

Companion App

Episode push notifications, interactive build timeline, AR 3D model viewer, "Sponsor a Part" gamification layer.

Platform Priorities

📺
YouTube
Primary platform — long-form episodes & Shorts
Priority 1
🟣
Twitch
Live garage streams, real-time community
Priority 2
📸
Instagram / TikTok
Short-form clips, behind the scenes, discovery
Priority 3
💬
Discord
Pit Crew community hub, polls, direct access
Community
08

Ignition Sequence: Q1 Actions

01

Brand Lockdown

Secure mcflyco.com and all social handles immediately. Establish naming consistency across YouTube, Instagram, TikTok, Discord, and Twitch before launch.

02

The Teaser Trailer

Film the "Coming Soon" teaser before the move to Sacramento. Sets the tone, captures the energy, and gives the launch something real to post.

03

Sponsor One-Pager

Create the media kit PDF for outreach to parts companies — coilovers, ECU brands, tool manufacturers. In-kind or cash. Get it out early.

04

Tech Stack Launch

Deploy the simple landing page for email capture and early audience generation. Even 500 subscribers at launch changes the trajectory of the first episode's performance.

05

Confirm Filming Cadence

Align on realistic filming schedule relative to health and build timeline. Set expectations early — consistency matters more than frequency on YouTube.

06

Acquire the Donor Car

Source and secure the DMC-12 chassis. Document everything from first contact — the search itself is content. Start the camera the moment the hunt begins.

⚠ Open Questions to Resolve

📍 Location — Confirmed
John relocates to Roseville, CA on June 1, 2026 to begin the in-person search for a property with house + workshop/garage — the physical home base for the entire build operation. Property selection criteria: workshop/garage space sufficient for a DMC-12 teardown, ceiling clearance, electrical capacity for shop equipment.
? Confirm realistic filming cadence given health situation
? Establish rough Phase 1 budget ceiling
? Comfort level with on-camera personal storytelling
? Sponsorship aggression: pure hobby vs. active business push?
? Target timeline for property secured and shop operational?
? Film the property search? (Potential "finding the shop" content arc)